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Ghazeline

Online ready-to-wear store. A store built for cash on delivery: order without an account, the parcel created automatically, and an agent that answers on Instagram.

Designed and engineered end to end by Walid Birouk. Photos: Ghazeline.

The process

  1. Step 1 of 6

    The need.

    Everything ran through Instagram messages, with cash on delivery.

    « A label that sold mostly through Instagram messages, with no card payments and a different delivery rate for every region. »

  2. Step 2 of 6

    The mood.

    The brand’s own photos: fabrics, colours, soft light.

    Camel set, collection photo
    Mustard linen set
    Thumbhole jumper
    Pink dress
    Leather boots
    Black trousers on a rug
    Thai scarf
    Mood board
  3. Step 3 of 6

    Colour and type.

    A deep plum, a powder pink, an elegant typeface.

    Prune
    #3A1E2A
    Rose poudré
    #EFE1DC
    Mauve
    #9C4A5A
    Ivoire
    #FAF8F5
    Encre
    #1C1917
    Marcellus, Headings, elegant and calm. DM Sans, Prices, sizes, delivery.
    Colours taken from the photos
  4. Step 4 of 6

    The structure.

    The collection first, then how to order and pay.

  5. Step 5 of 6

    The website.

    Live since January 2026, built for the phone.

    Ghazeline, home page on desktop
    Ghazeline, home page on a phone
    The site, on desktop and phone
  6. Step 6 of 6

    What it does now.

    Orders, parcels and Instagram replies, mostly automatic.

    AI agent50–100 messages a day

    An n8n agent answers the Instagram messages; the team only steps in for complex requests.

    AutomationOrder, parcel, alert

    Each order creates the courier parcel, the order sheet and a Telegram alert.

    DataThe customer is a phone number

    Checkout without an account, history by phone number, delivery fees per region.

1 / 6

The Instagram agent, as it answers.

GhazelineShop assistant

  1. You: Salam, does the linen set come in pink? Do you deliver to Oran?
  2. Shop assistant: Salam! Yes, the linen set comes in baby pink, 3,800 DA. We deliver to Oran in 2 to 5 days, and you pay on delivery.
  3. You: Can I check it before paying?
  4. Shop assistant: Yes, you open the parcel in front of the courier before paying. Shall I send you the link to order?

The setup

Tool
AI agent on n8n
Volume
50–100 Instagram messages a day
Knows
Products, prices, delivery, cash on delivery
Handover
Complex requests go to the team
Around it
Next.js, Supabase, Yalidine courier, Telegram bot

Example conversation, rewritten from typical exchanges.

Palette

Prune
#3A1E2A
Rose poudré
#EFE1DC
Mauve
#9C4A5A
Ivoire
#FAF8F5
Encre
#1C1917

Type

Marcellus: Headings, elegant and calm

DM Sans: Prices, sizes, delivery

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