Flolove Paris
Embroidered clothing label, e-shop and showroom, Paris 11th, Avenue de la République. An online shop that leaves room for the embroidery: big photos, a fashion typeface, and the showroom two clicks away.
Designed and built end to end by Walid Birouk. Photos: Flolove Paris.
The process
- Step 1 of 6
The need.
Sell online everywhere without losing the atelier feel.
« A Paris label that embroiders everything in France, sells worldwide and also welcomes customers by appointment at the atelier. »
- Step 2 of 6
The mood.
Paris doors, embroidered daisies, camel.
Mood board - Step 3 of 6
Colour and type.
Black and white, a serif typeface, the photos bring the colour.
Encre
#1C1C1CBleu porte
#1F3A6BCamel
#B08A62Sable
#F4E5CEGris
#5C5C5CBlanc
#FFFFFF
Colours taken from the photos - Step 4 of 6
The structure.
Shop, new in, showroom, appointments.
- Step 5 of 6
The website.
A product page that reads like a lookbook.
The site, on desktop and phone - Step 6 of 6
What it does now.
Online sales, pick-up at the atelier, booked fittings.
E-commerceBilingual Shopify storeFrench and English, worldwide delivery, pay in three instalments with Alma.
In storeClick & collect and appointmentsPick-up at the atelier within 24 hours, private fittings booked online.
RetentionNewsletterSign-up with a discount on the first order.
1 / 6
Palette
#1C1C1C
#1F3A6B
#B08A62
#F4E5CE
#5C5C5C
#FFFFFF
Type
Libre Baskerville: Headings and product names
Libre Baskerville: Prices, sizes, details